This morning the first runners took off to start a 178-mile relay race around Lake Tahoe, through Genoa and Virginia City and back to Reno. The Reno Tahoe Odyssey is unlike any other race and is far from a competition for most. Around 260 teams gather to support each other and have a great time as they run a beautiful historic and scenic course. Each runner averages three legs of the race and survives on little to no sleep. Thousands of people come together for one event with little competition and a ton of camaraderie.
To the runners:
Cheers to you! You said “Yes” to this crazy idea! Maybe you ran last year and maybe this is your 13th year running, and you came back and said “Yes” again. Committing to your team, training for your miles and preparing for the unexpected, this race is no easy feat. This is a true physical and mental challenge. The people who come back year after year and the ones who spontaneously agree to participate, these are all of the people who make this event so much fun. It is hard to commit to the unknown and it is also hard to commit to repeating something you know was extremely challenging that you have done before.
It is far from glamorous as you spend 26+ hours in a van with people running and sweating, and trying their best to sleep through adrenaline. You might be sleeping in a hotel at the lake, in the Walmart parking lot, or in your van. Here’s to you for stepping out of your comfort zones to be willing to push your limits and grow through discomfort.
Recognize your supporters. Every runner gets to do this kind of race that lasts two whole days because of someone else. Someone who supports what they are doing. They support the adventure and the challenge. Maybe they are watching your kids while you run, making meals for your team, or even just the one saying, “yeah, go for it!” when you presented this wild idea. These people are the balance that allows you to develop yourself and become resilient.
Once you finish the race you will be completely wiped out, but you and your team will be united and proud because you all did it. You will be stronger, more resilient, and more likely to do an adventurous challenge again. Nothing feels better than running to the finish line of your leg with your team cheering you on. Runners, get out there and cheer everyone on, push yourself, and have an amazing time! I will be running leg 12 so I hope to see you all at the finish line! Good luck to all of the teams!
How do you tell a real story about your business that lets you connect with your customers and community in a timeless way? I had the opportunity to talk with Nick and Chris Stanton, creators of Stanton Brothers, about how they got started building their dream and how they are helping others visualize and create theirs.
Chris and Nick have been making movies since they were 9 and 12 years old and have always been cinematic thinkers. When they found an opportunity to start their own company, they both left salaried jobs to pursue their passions and start their business in their hometown of Reno, Nevada. They use techniques, tools and devices of cinema, story and drama to help entrepreneurs, businesses and artists tell the stories behind the brand. “We want to know what their story is; why they do what they do, and how we can best capture that and tap into the heart and soul to tell the story behind the brand.”
Family Business and Branding Values:
One major benefit to working with a sibling is that they never had to sit down and establish their values because they know each other so well. Nick found himself drawn to directing and editing. As the Writer, Director and Editor, he brings the story-telling and big picture, concept-to-screen aspects to the production. Chris, the Director of Photography, comes from the music video scene in Nashville and has an eye for imagery. He is strongly focused on using his tech knowledge to express that imagery on screen. “We share a brain aesthetically and artistically, but we work differently. 99% of the time we are on the same page and we balance each other out.” They started their business on February 1st, 2017, and if you follow them on social media, you can get a glimpse of some of their inspiring and powerfully creative work.
“We want to link with the right people. We are not looking for clean and traditional, we want real stories and characters. Emphasizing people is timeless because business trends change, and who you are will weather the storm regardless of externalities. If we do a video on a business, and they go under, the video should be just as useful for the owner in their next endeavor.
We want to bring honesty and authenticity to how people market themselves; this is what we want to do, what we hope others will do, because that is what resonates with our generation. We use real messages to appeal to people rather than constructed commercials. We aren’t trying to have mass appeal; our brand is craft film making because each project is a custom tailored creation.”
Who is an ideal client for them?
Anyone with a story. They look for other small business owners who have a lot of challenges and a lot of passion for what they are doing. They favor businesses who are doing a lot for Reno and the community, and try to connect with people who want to expand their brand and will benefit from telling a cinematic story. “We are not in a sales field because we don’t want to convince people that this is what they need. We want them to see us and get a visual feel for what we do and say, ‘I want that’.”
The Reno Community:
To the Stanton Brothers, Reno is home. Both brothers were raised here and went to college at the University of Nevada, Reno. After living separately in Nashville and San Francisco, they found a happy medium back in Reno. “In big cities you sometimes compromise your ability to access nature, scenery and inspiring places. We lean on our visual surroundings and it would be crazy to give up that resource that Reno provides.” They found that living away made them realize how connected they were in their hometown. “Reno is a city in progress. To be a part of the opportunity as a local is a very cool and advantageous place to be.”
What’s in the future for the Stanton Brothers?
They recently started a project with Cliqvue, an on demand digital platform for short film projects, for their first series titled, “Undiscovered”. Their project will encompass a behind the scenes look at elaborate, high-concept fashion shoots, and dramatic theatrics with scenes throughout Nevada and California. Everything will be sourced by local artists and businesses. “It is sort of a love letter to creatives. Why do we create are when we aren’t getting paid or when no one else is watching? We are investing ourselves into this passion project.”
“We want meaningful work. We can feel when it is right, and if were working on a project, we’re not letting it out of our sight until it is perfect.”
How do you tell your brand story? Follow the Stanton Brothers to keep up with their latest projects and to help you create an innovative visual platform for your business.
I grew up and live in Reno, Nevada and to most people who have lived here, it is one of the friendliest and supportive communities to live. Somehow everyone is connected by two degrees of separation and when you meet someone new, it doesn’t take long to find out how you are connected in the community. Reno has been a constantly evolving city and offers a completely different feel than it did even a few years ago, especially in the downtown and Midtown areas. A $1.2 billion downtown reinvestment plan along with the development of Tesla’s giant gigafactory are just a few of the changes that are sure to host and inspire an array of new people and businesses to come to the area.
Reno has become a prime example of how reinvestment and change can bring new opportunities for the city, surrounding areas, and for the people and families who live here. New businesses and services have popped up all around town providing opportunities to discover self-investment opportunities in fitness and wellness, outdoor adventure, social interaction, community involvement, intellectual and career development, and creative exploration.
A substantial part of investing in yourself comes from seeking out new experiences, and what better place to start than in your hometown? (Especially when businesses give discounts to locals!) Whether it is signing up for a class or trying out a new running trail, stepping out of your normal routine can open doors that may lead you to find new interests and passions that you didn’t know you had. I find that even when I take my kids to a new playground or on a new trail around town, I am much more comfortable seeking out other new places to check out and experiences we can enjoy. In future posts I plan to highlight several local attractions, experiences and businesses in the Reno/Tahoe area in hopes of helping people in our city and others in their own towns to find ways to develop themselves through experiences close to home.
Here are 4 ways to explore your own hometown to discover how it can help your personal growth journey.
1. Visit local attractions
Reno and Tahoe are incredibly good about the amount of events that go on in the area, and many of them are free. Going to new places in town, especially with a friend, helps you to become more comfortable with areas you may not be familiar with. The more you can conquer around town, the more comfortable you will be to seek out and enjoy all that it has to offer. Cheer on your hometown team, find the best lake or river to spend the day, and take advantage of seasonal activities such as farmer’s markets, pumpkin patches and snowshoeing.
2. Check off your city bucket list
Try out some of the places that you have always wanted to but never got around to. I’ve lived in Reno almost my whole life, and the more I explore this city, the more amazed I am at the businesses and people that I find. Make a list of new things to do whenever you go out and try not to go to the same places or restaurants twice until you have made it through your list. Free community events such as concerts, movie nights, sports events, and arts are a great way to experience the culture of your town on a budget. Find a local charity that you are interested in and go to one of their fundraising events. This is a great way to step out of your comfort zone if you want to develop yourself in social situations. You might be surprised at who you meet and the role they play in your community.
3. Take a class
Whether you’re interested in painting, sports or computer programing, take advantage of the classes that your community might offer. Reno has some great options for learning new hobbies like cooking, gardening, and art classes. Community colleges and universities usually offer a variety of vocational courses that are also great ways to explore an interest you may have. Even Home Depot and Lowes offer DIY classes for adults and kids. You might find something you are passionate about.
4. Join a group
Since some of these recommendations are likely to lead you to meet new people and probably ones with similar interests as you, try and join a group that meets every week or month. Ask around at classes or search Facebook for local groups that might spark your interest. Running groups, mom’s groups, outdoor adventure groups, you name it, people want to find others that like what they like. It is nice to have a place to belong to, and sharing experiences with others is a great way to feel good about your journey.
5. Go on a date night
It is almost always easier to try new things if you have a partner or a friend join you. Arrange some time with your significant other or a friend to do new things that you wouldn’t normally do on your own, like going on a new hike or taking a class. If you decide to do it again, you might feel more comfortable on your own knowing what to expect, and if it is a good place to bring kids or pets next time.
I hope some of these tips encourage you to go out and see the people, places and businesses that make your home town great! What is your favorite experience around Reno and Tahoe that has helped you grow? Share in the comments I will make sure to go experience it too!