Visual Branding and Entrepreneurship: The Stanton Brothers

Stanton
Image Source

How do you tell a real story about your business that lets you connect with your customers and community in a timeless way? I had the opportunity to talk with Nick and Chris Stanton, creators of Stanton Brothers, about how they got started building their dream and how they are helping others visualize and create theirs.

Getting Started:

Chris and Nick have been making movies since they were 9 and 12 years old and have always been cinematic thinkers. When they found an opportunity to start their own company, they both left salaried jobs to pursue their passions and start their business in their hometown of Reno, Nevada. They use techniques, tools and devices of cinema, story and drama to help entrepreneurs, businesses and artists tell the stories behind the brand. “We want to know what their story is; why they do what they do, and how we can best capture that and tap into the heart and soul to tell the story behind the brand.”

Family Business and Branding Values:

One major benefit to working with a sibling is that they never had to sit down and establish their values because they know each other so well. Nick found himself drawn to directing and editing. As the Writer, Director and Editor, he brings the story-telling and big picture, concept-to-screen aspects to the production.  Chris, the Director of Photography, comes from the music video scene in Nashville and has an eye for imagery. He is strongly focused on using his tech knowledge to express that imagery on screen. “We share a brain aesthetically and artistically, but we work differently. 99% of the time we are on the same page and we balance each other out.” They started their business on February 1st, 2017, and if you follow them on social media, you can get a glimpse of some of their inspiring and powerfully creative work.

Stanton 1
Nick Stanton  Image Source

Craft Filmmaking:

“We want to link with the right people. We are not looking for clean and traditional, we want real stories and characters. Emphasizing people is timeless because business trends change, and who you are will weather the storm regardless of externalities. If we do a video on a business, and they go under, the video should be just as useful for the owner in their next endeavor.

We want to bring honesty and authenticity to how people market themselves; this is what we want to do, what we hope others will do, because that is what resonates with our generation. We use real messages to appeal to people rather than constructed commercials. We aren’t trying to have mass appeal; our brand is craft film making because each project is a custom tailored creation.”

Who is an ideal client for them?

Anyone with a story. They look for other small business owners who have a lot of challenges and a lot of passion for what they are doing. They favor businesses who are doing a lot for Reno and the community, and try to connect with people who want to expand their brand and will benefit from telling a cinematic story. “We are not in a sales field because we don’t want to convince people that this is what they need. We want them to see us and get a visual feel for what we do and say, ‘I want that’.”

The Reno Community:

Stanton 2
Chris Stanton  Image Source

To the Stanton Brothers, Reno is home. Both brothers were raised here and went to college at the University of Nevada, Reno. After living separately in Nashville and San Francisco, they found a happy medium back in Reno.  “In big cities you sometimes compromise your ability to access nature, scenery and inspiring places. We lean on our visual surroundings and it would be crazy to give up that resource that Reno provides.” They found that living away made them realize how connected they were in their hometown. “Reno is a city in progress. To be a part of the opportunity as a local is a very cool and advantageous place to be.”

What’s in the future for the Stanton Brothers?

They recently started a project with Cliqvue, an on demand digital platform for short film projects, for their first series titled, “Undiscovered”. Their project will encompass a behind the scenes look at elaborate, high-concept fashion shoots, and dramatic theatrics with scenes throughout Nevada and California. Everything will be sourced by local artists and businesses. “It is sort of a love letter to creatives. Why do we create are when we aren’t getting paid or when no one else is watching? We are investing ourselves into this passion project.”

“We want meaningful work. We can feel when it is right, and if were working on a project, we’re not letting it out of our sight until it is perfect.”

How do you tell your brand story? Follow the Stanton Brothers to keep up with their latest projects and to help you create an innovative visual platform for your business.

Stanton Brothers: Facebook | Instagram | YouTube |Contact

 

 

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s