The International Women’s Summit: Support, Encouragement, Empowerment

Image Source

A few months ago I was invited by my mother-in-law, Jamie Metz, to attend the International Women’s Summit, which was being hosted in Phoenix, Arizona.  I had no idea what it was or what we would be doing, and it sounded like something that I typically wouldn’t do or even know about, but as I would encourage other people to do, I decided to say “Yes”. I flew to Phoenix on my own, which previously would have made me a little anxious, but after my journey to Australia, it was a walk in the park. I actually enjoyed my alone time and had some time to catch up on my blogging.

CYLWhen I arrived, Jamie and I received our itinerary for the weekend. Starting Thursday evening, we had back to back events which included speakers from all over the world and from every walk of life. I was feeling a little overwhelmed; how could I sit through this many speeches from all of these different women in a single weekend? I am not someone who typically has a weekend or even a day planned out for me, so I wasn’t sure how I was going to feel about this.

Thursday evening, our first speaker was Melissa Harris-Perry, who is a writer, professor, television host, and political commentator in America. She talked about the uncomfortable conversations that we avoid, but need to have in order to really see each other for what we believe in and why. She said that we have to be brave enough to engage in these conversations to not only realize, but to embrace the fact that we don’t all think the same. In a time where people are so divided for their beliefs, it was refreshing to hear someone speak to a crowd of over a thousand women and preach a message of unity and engagement. After hearing Melissa’s speech, I was humbled and so excited to see what the rest of these women had to say.

CYL 3The rest of the weekend included speakers such as Elizabeth Gilbert, Collette Baron-Reid, Marianne Williamson, Sheri Salata, Lisa Ling, Glennon Doyle-Melton, Zainab Salbi, and many more. If you don’t know who these women are, seriously, look them up and read their books, or at least their stories. They are inspiring and unique and encouraging and brave. It was like TED talks for women. I left feeling so inspired and uplifted, and almost two weeks later, I am still up in the clouds thinking about this amazing event.

Here are some of the most important things that I learned from this Summit:

  • You only have one energy stream. Where will you choose for your energy to go? Sometimes you have to choose entitlement, and have the arrogance to do what you want to do. In creating your own path, you are going to have to start disappointing people. It is okay to say “no”. Be the boss of your life.
  • Before you judge or attack someone, dial down your own self-righteousness. Be humble, get real, then speak.
  • Don’t keep repeating behaviors that don’t serve you. Do something you love, even if it is for just 15 minutes a day. If you aren’t living with passion then you are living with resistance.
  • Use your voice to better someone other than yourself. This is how you will find your voice.
  • Instead of making a “to-do” list, make a “to-be” list. When you are being who you want to be, the “to-do’s” will come into alignment.
  • We must forgive people even when we are not asked for forgiveness. We all have our own shadows and our own darkness. Acknowledge it and respect it so that you can control it.
Image Source

I will continue to tell the stories of each of these women in further depth, and include      what I learned from their journeys, as I wish that every person, (men and women), could have the opportunity to go to an event like this. To see and hear everyone’s perspectives, stories, and heartbreak made me look deeper into my own life and realize where I should take control, as well as sit back and be immensely grateful for the life that I have. There were over a thousand women present and every single one of them was cheering each other on, supporting each other, laughing and crying together. No judgement, no competition, no bad ideas.

Celebrate Your Life Events
hosted this International Women’s Summit, and their next event is for both men and women, and they are hosting a “Celebrate Your Life, Sedona Retreat” in Arizona in November. Check it out HERE. If this sounds fun, or even if it sounds like something you would never do, I encourage you to just give something like this a try. I never would have gone to an event like this on my own, and I am so happy that I just said “yes” to this experience. It is something that I never will forget. If you went to the Women’s Summit, share your own experiences in the comments section and what you took from it, or if you have any questions about events like these, feel free to ask!

Visual Branding and Entrepreneurship: The Stanton Brothers

Image Source

How do you tell a real story about your business that lets you connect with your customers and community in a timeless way? I had the opportunity to talk with Nick and Chris Stanton, creators of Stanton Brothers, about how they got started building their dream and how they are helping others visualize and create theirs.

Getting Started:

Chris and Nick have been making movies since they were 9 and 12 years old and have always been cinematic thinkers. When they found an opportunity to start their own company, they both left salaried jobs to pursue their passions and start their business in their hometown of Reno, Nevada. They use techniques, tools and devices of cinema, story and drama to help entrepreneurs, businesses and artists tell the stories behind the brand. “We want to know what their story is; why they do what they do, and how we can best capture that and tap into the heart and soul to tell the story behind the brand.”

Family Business and Branding Values:

One major benefit to working with a sibling is that they never had to sit down and establish their values because they know each other so well. Nick found himself drawn to directing and editing. As the Writer, Director and Editor, he brings the story-telling and big picture, concept-to-screen aspects to the production.  Chris, the Director of Photography, comes from the music video scene in Nashville and has an eye for imagery. He is strongly focused on using his tech knowledge to express that imagery on screen. “We share a brain aesthetically and artistically, but we work differently. 99% of the time we are on the same page and we balance each other out.” They started their business on February 1st, 2017, and if you follow them on social media, you can get a glimpse of some of their inspiring and powerfully creative work.

Stanton 1
Nick Stanton  Image Source

Craft Filmmaking:

“We want to link with the right people. We are not looking for clean and traditional, we want real stories and characters. Emphasizing people is timeless because business trends change, and who you are will weather the storm regardless of externalities. If we do a video on a business, and they go under, the video should be just as useful for the owner in their next endeavor.

We want to bring honesty and authenticity to how people market themselves; this is what we want to do, what we hope others will do, because that is what resonates with our generation. We use real messages to appeal to people rather than constructed commercials. We aren’t trying to have mass appeal; our brand is craft film making because each project is a custom tailored creation.”

Who is an ideal client for them?

Anyone with a story. They look for other small business owners who have a lot of challenges and a lot of passion for what they are doing. They favor businesses who are doing a lot for Reno and the community, and try to connect with people who want to expand their brand and will benefit from telling a cinematic story. “We are not in a sales field because we don’t want to convince people that this is what they need. We want them to see us and get a visual feel for what we do and say, ‘I want that’.”

The Reno Community:

Stanton 2
Chris Stanton  Image Source

To the Stanton Brothers, Reno is home. Both brothers were raised here and went to college at the University of Nevada, Reno. After living separately in Nashville and San Francisco, they found a happy medium back in Reno.  “In big cities you sometimes compromise your ability to access nature, scenery and inspiring places. We lean on our visual surroundings and it would be crazy to give up that resource that Reno provides.” They found that living away made them realize how connected they were in their hometown. “Reno is a city in progress. To be a part of the opportunity as a local is a very cool and advantageous place to be.”

What’s in the future for the Stanton Brothers?

They recently started a project with Cliqvue, an on demand digital platform for short film projects, for their first series titled, “Undiscovered”. Their project will encompass a behind the scenes look at elaborate, high-concept fashion shoots, and dramatic theatrics with scenes throughout Nevada and California. Everything will be sourced by local artists and businesses. “It is sort of a love letter to creatives. Why do we create are when we aren’t getting paid or when no one else is watching? We are investing ourselves into this passion project.”

“We want meaningful work. We can feel when it is right, and if were working on a project, we’re not letting it out of our sight until it is perfect.”

How do you tell your brand story? Follow the Stanton Brothers to keep up with their latest projects and to help you create an innovative visual platform for your business.

Stanton Brothers: Facebook | Instagram | YouTube |Contact